Crawlie
Home Free tools Site audit Blog About Contact
Run free audit

Google Merchant feed validator

Paste your feed XML (the format this site's Merchant Feed Generator produces) to check each item for missing required fields and common formatting mistakes before you upload it.

Checks structure and formatting locally — it can't confirm Google will approve the feed, since that also depends on policy review.

Validation results

Frequently Asked Questions

What is the Google Merchant Feed Validator and how does it work? +

The Google Merchant Feed Validator is a powerful, browser-based utility designed to streamline your SEO workflow. It processes your inputs entirely in your browser or through secure edge relays, delivering instant, accurate results without storing your data.

How do I use the Google Merchant Feed Validator? +

Simply enter your URL or required data into the input field above and click the action button. The Google Merchant Feed Validator will automatically analyze your input and generate a comprehensive, exportable report or code snippet in seconds.

Is the Google Merchant Feed Validator completely free and unlimited? +

Yes! Like all tools on Crawlie, the Google Merchant Feed Validator is 100% free to use. There are no paywalls, no login requirements, and absolutely no strict usage limits. You can run as many scans and generate as many reports as you need.

Is my data safe and secure? +

Absolutely. The Google Merchant Feed Validator runs its core logic locally in your browser. We do not store your website data, track your internal links, or keep a database of your reports.

From the blog
Illustration representing product feed validation, related to the Merchant Feed Validator tool on Crawlie
The Product Feed Validation Checklist: What to Verify Before You Publish
A short, practical checklist for product feed validation — the things worth checking every time, not just the first time.
 Illustration representing product feed validation, related to the Merchant Feed Validator tool on Crawlie
Merchant Feed Validator vs. Doing It by Hand: Is It Worth Switching?
A practical look at what Merchant Feed Validator actually saves you over doing product feed validation manually, and when manual still makes sense.
 Illustration representing product feed validation, related to the Merchant Feed Validator tool on Crawlie
Product Feed Validation FAQ: Questions People Actually Ask
Straight answers to the questions that come up most often about product feed validation.
 Illustration representing product feed validation, related to the Merchant Feed Validator tool on Crawlie
Does Product Feed Validation Still Matter in 2026?
A quick, honest look at whether product feed validation is still worth the effort, or a holdover from an older era of SEO.
 Illustration representing product feed validation, related to the Merchant Feed Validator tool on Crawlie
Product Feed Validation for Beginners: The 5-Minute Primer
New to product feed validation? Here's the short version — what it is, why it's worth 10 minutes, and how to check it right now.
 Illustration representing product feed validation, related to the Merchant Feed Validator tool on Crawlie
What Is Merchant Feed Validator? A Practical Guide to Product Feed Validation
What Merchant Feed Validator actually does, why product feed validation matters for SEO, and how to get it right from the start.
 Illustration representing product feed validation, related to the Merchant Feed Validator tool on Crawlie
Merchant Feed Validator: Common Mistakes and Best Practices
The most common mistakes teams make with Merchant Feed Validator, and the practices that actually fix them.
 Illustration representing product feed validation, related to the Merchant Feed Validator tool on Crawlie
How to Use Merchant Feed Validator the Right Way (2026)
A step-by-step walkthrough for using Merchant Feed Validator effectively, with the details most guides skip.