The Google Merchant Center Feed Checklist: What to Verify Before You Publish

Run through this before you consider Google Merchant Center feed actually done:

1. Fill every required attribute (id, title, description, price, availability, condition, image_link) — a single missing field disapproves that item, not just flags it.
2. Keep price and availability in the feed in sync with your actual site in real time; mismatches are one of Google's top disapproval reasons.
3. Use high-resolution product images with no watermarks or promotional text overlaid — Google's image guidelines are stricter than most stores expect.
4. Set up a recurring feed schedule (daily at minimum) rather than a one-time upload — a stale feed selling out-of-stock items damages trust and can trigger account-level warnings.
5. Double-check this after any site migration or major redesign, not just at launch.

None of these individually take long. The value is in doing all of them, every time, instead of remembering most of them most of the time.

Pair this with the google_product_category checklist if you're doing a fuller pre-launch pass.

Google Merchant Feed Generator runs through most of this automatically.

Everything in this guide runs directly in your browser — no signup, no install.