Facebook Catalog Feed FAQ: Questions People Actually Ask

**What is Facebook Catalog feed, in plain terms?**
Meta's Commerce Manager shares a lot of its feed spec with Google Merchant Center, but the two aren't identical — a feed that passes one can still get rejected by the other over field-naming or format differences.

**How often should this be checked?**
Regularly, not just once. Leaving `condition` off non-obvious items — Meta requires it even when a product is clearly new, and its absence blocks approval. Set a recurring reminder rather than trusting memory.

**What's the most common mistake here?**
Reusing a Google Merchant feed verbatim without checking Meta's specific field requirements, which differ in several subtle but rejection-causing ways.

**Does this actually affect rankings, or is it just best practice?**
It's rarely a single ranking factor on its own, but it affects whether search engines and users can do what you actually need them to do — which shows up in rankings indirectly, often more than any one direct factor would.

**What's the fastest way to check this on an existing site?**
Facebook Product Feed Generator — paste your URL in and it does the check directly, no setup.

Related: our guide to product title SEO.

Everything in this guide runs directly in your browser — no signup, no install.