The Facebook Catalog Feed Checklist: What to Verify Before You Publish

Run through this before you consider Facebook Catalog feed actually done:

1. Use `in stock` / `out of stock` exactly as Meta expects for availability — subtly different casing or wording from a Google-formatted feed can cause silent rejection.
2. Include `brand` on every item — Meta uses it for catalog matching and Shop search, and its absence noticeably hurts discoverability inside Facebook/Instagram Shops.
3. Set up catalog scheduled refreshes rather than manual re-uploads, so price and stock changes reflect within hours, not whenever someone remembers to re-upload.
4. Test a small batch in Commerce Manager's diagnostics before pushing your full catalog live, especially after any format changes.
5. Double-check this after any site migration or major redesign, not just at launch.

None of these individually take long. The value is in doing all of them, every time, instead of remembering most of them most of the time.

Pair this with the product feed validation checklist if you're doing a fuller pre-launch pass.

Facebook Product Feed Generator runs through most of this automatically.

Everything in this guide runs directly in your browser — no signup, no install.